HubSpot post on chatbot strategy


Sometimes I worry about posts like this from HubSpot.

The opening sentence references Gartner predicting that by 2020 customers will manage 85% of their enterprise relationships without interacting with a human…

Interesting stat. Turns out it is from a brochure for a Gartner event in 2011:

Which is not to say it isn’t true and accurate… perhaps it still is. But I’d love to see some more recent research and trends insights.

Here’s the takeaway: make sure you check everything you read – it’s increasingly difficult to stay well informed – it takes effort and curiosity.

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By Craig Bailey