Last week I attended HubSpot’s GROW event in Sydney.
(Spoiler: it was really good)
I prepared an update deck that I went through with the XEN team, covering the key insights, plus the good, the bad and the hype.
You can access the slide deck from here.
I’ve also added a lesson in our HubShots Skool Community here.
In the video I cover:
- Where HubSpot is headed (and how we can embrace/resist/respond)
- How Marketing is changing (SEO vs GEO, RevOps)
- AI (of course!) including Hype vs Reality, Agents, HubSpot Workspace
- Finally, I discuss the parts of HubSpots messaging I like, versus the guff I don’t
You can watch the recording here (warning: 33 mins!)
Did you attend? Would love to know your thoughts and takeaways.
