I’ve resisted using an ad blocker for years, since:
- I don’t mind ads
Especially if they are personalised (as most ads are now). And I’m happy for ads to track me all over the web if it means I get a better ‘ad experience’
- I realise many sites rely on ads as their business model
If it weren’t for them showing ads I wouldn’t get access to many of the useful resources I currently get for free.
But I can’t really resist any longer. The reason: performance
In a word: heaps
I was kinda blown away by just how much faster everything is when ads are blocked. It’s significant.