In episode 163 of HubShots – the podcast I co-host with Ian Jacob – we discuss HubSpot’s approach to using AI in its product, plus dive into attribution reports, and then chat about paying $130 for a mug to keep your coffee warm.
In particular we chat about the $130* ember mug.
*130 AUD, your pricing may vary
You can also listen here on Soundcloud:
As always, a good post from David, where he thinks through the right approach for gating content (ie making you fill out a form before you can access a piece of content, usually an ebook or whitepaper). A few thoughts that stood out for me from his post: don’t gate crappy contentdon’t ask for more than you need make it easy to sign up The crappy content point is interesting –...
I always love reading Ross’ posts, and this one is another good example of why. In it Ross explains the difference between what the Skyscraper technique actually is versus what it’s perceived to be: Like the name states: it’s a technique. A valuable technique in any toolkit, but one many can misapply if incorrectly assessed. Think it through, have the self-awareness to know what you...
A wonderful read – as usual. The Gates Notes annual letter, with an update on the progress of the Bill and Melinda Gates Foundation. This year they respond to Warren Buffett with an outline of where his donation is working. Bill: We want to end our letter with the most magical number we know. It’s zero. This is the number we’re striving toward every day at the foundation. Zero malaria...
Quite possibly the most interesting read I’ve had so far this year – a fascinating consideration of internet filter bubbles, trolling and the future of humanity. Keeping one’s attention in this age of web snacking is hard, but this one had me transfixed. Read it if for no other reason than to understand Russell Conjugation: The basic principle of Russell Conjugation is that the...
A big thank you to Samantha Alford for having Ian and me on her wonderful podcast – The Daily Hub. She interviews us on how we got into marketing, what our key pieces of advice for marketing managers are, and some general thoughts on where the industry is going. Listen to it here. Make sure you sign up – you’ll get access to some bonus bits not included in the final interview...
Thanks to Justin Theng for this idea – it’s fun to play with HubSpot’s GrowthBot.
Here he/she is being all coy:
UPDATE: you can play along on Instagram too:
#growthbotwisdom
A photo posted by Hubshots (@hubshotspodcast) on Feb 9, 2017 at 9:09pm PST
This is a biggy, because I know a lot of companies have been asking for this. HubSpot CRM now supports parent-child company relationships. The full announcement is here. Note: a parent can have many children, but a child can only be attached to one parent ie there’s no many-to-many relationships allowed. Also, there’s no data rollup – ie deals against a child company won’t...
Ian and I discuss HubSpot Sales Templates, including their pre-prepared library of templates, some of which I don’t like, others I do.
And listen out for the quote of the week – it’s a head scratcher.
Listen to it here.
TechCrunch notes from Snap’s filing that Snap are committing to spend $2B with Google over the next 5 years on Cloud Infrastructure. $400M per year isn’t big compared to Google’s other revenues (from ads), but it shows the growth coming. Similar to how Apple’s watch business is tiny compared to the iPhone sales, but is huge compare to other global companies eg Rolex (Apple...