Thanks to Elissa Hudson and HubSpot for the latest post on the XEN blog. An excellent overview for any marketing managers thinking through their Facebook strategy.
May 3, 2016
Facebook marketing tips
03May
May 3, 2016
Twitter’s Ad problem
From a re/code article last week: But Twitter isn’t novel anymore, and brands and agencies who want to play with a new shiny object can go to Snapchat. and then: …sales on Twitter’s own properties — see how it’s dropping faster than the rest of Twitter’s revenue, which includes its third-party ad network? That’s brand advertisers pulling away from Twitter faster than direct...
April 25, 2016
Ghostwriting thought leadership
25April
A good piece by Lauren Ingram (at least I assume she wrote it :) on whether we need to start getting more transparent about the ghost writing that goes on in corporate content strategy. As you probably know much of the ‘thought leadership’ content produced by CEO and higher management in big enterprise is ghost written, often without any input or even signoff from them before it is...
April 25, 2016
It’s not just Australia that has fucked internet
Here’s an all too common example of political incompetence and bungling when it comes to technology and infrastructure planning. And I thought it was just the NBN that had issues – at least we’ve got something rolling (albeit limping) out… Of course The Backburner nails it in a piece that you’d be forgiven for thinking was all too real: The Turnbull Government has...
April 23, 2016
Louder Minds
23April
My wife Michele has started a new website – a site for introverts. It’s interesting, inspiring and pretty, pretty funny at times.
It’s called Louder Minds – and the Facebook page is pretty good too. Or Instagram if that’s your thing.
Here’s a taste or two:
April 23, 2016
Tonight’s the night
This is sooooo Michele and me…
Below is the start of the comic, make sure you click through to see the full comic and final panel – it pretty much nails it.
Make sure you click through to see the final panel.
(btw Why did I not include the entire comic here? Because the artists asked nicely here – and I want to support them)
April 22, 2016
A good overview of how to use Medium
22April
If you’ve been wondering where to start with Medium, HubSpot has you covered with this guide.
April 22, 2016
Local SEO Myths
A useful list from Joy Hawkins on some common local seo misconceptions. #4 is still the main misconception: that posting on Google+ will improve your rankings. This is no longer the case. I say ‘no longer’ because it is true that in the early days of G+ there was a benefit to updating your G+ profile. And that continued for a certain extent with G+ Authorship. But those days are long...
April 21, 2016
That Dan Lyons book
21April
Well played Dan, well played. “Instant New York Times Bestseller” pretty much sums it up. The book promotion tour for Disrupted is on and thus the pieces have been coming thick and fast over the past two weeks. Dharmesh has a calm response that I found impressive (disclaimer: Dharmesh is a personal hero of mine). Ian and I mentioned our thoughts on episode 29 of HubShots (towards the...
April 21, 2016
Need to stop saying Thinking Outside The Box
I’m guilty of too many of these. ‘No-brainer’ is a particular weakness. Thinking outside the box is a recent example. My apologies in advance.
Courtesy of: Citrix Interactions Blog