Too much doing not enough finishing


The usual problem – why can’t people finish projects?


At work we do so much great stuff: clever design, efficient development, reasonable testing, but then we drop the ball when it comes to managing the client.

A client rang me to say they were disappointed with one of the projects we did recently – it was all going fantastically until the final release. It wasn’t tested enough, and the client wasn’t kept informed. The initial 95% was some of the best work we’ve done. The final 5% killed us! I’ve got to work out how to finish these projects properly. This has happened twice this year already!


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About Craig

I'm the co-host of HubShots and the CEO of XEN - helping mid-large B2B companies with their digital marketing and lead generation.

Craig Bailey