The Mojave Experiment has received a fair bit of attention in the last week or so. Some think itâ€™s great, others deceptive. One comment I found interesting was Mary-Joâ€™s thought that if Apple had done this type of marketing theyâ€™d be getting applauded. Maybe. (As an aside, Adrian has a nice little discussion of whether the Mojave results are even valid.)
Having pondered it a bit over the last few days, hereâ€™s my thoughts:
- Perception IS reality â€“ no matter what the truth really is, people will always believe what they think the truth is. So, from that point of view the experiment is a useful reminder
- Deception sucks â€“ but some backgroundâ€¦ as a child (about 8 or 9 I think) I had a really humiliating experience where I was duped by some â€˜friendsâ€™. It was a joke sure, and I can see the funny side now, but it has stuck with me. Thatâ€™s one of the reasons I donâ€™t like practical jokes â€“ they have an awful childhood association to them. So, when I first heard about the Mojave Experiment (at SBTUG actually â€“ yet another reason to attend user groups) I thought â€˜cool, nicely doneâ€™. But by later that night, after reading further, I was thinking â€˜nup, I donâ€™t like itâ€™.
This particular marketing ploy may work well for Microsoft, but for me it is a sign they are changing their approach â€“ and Iâ€™m not comfortable with it.
(btw Iâ€™m assuming it is pronounced: mo-har-vee (as in the Mojave Desert) and not: moe-jave as Iâ€™ve heard some refer to it)