An illuminatingÂ article about Jeff Bezos and the Amazon Fire Phone fiasco. Well worth a read.
Will be interesting to see how this pans out over the next 5 years.
If Amazon do get a future version of the phone right (and all indications are that they are continuing to invest heavily in R&D for it), then this period will be looked back on as being valuable learning, and a tribute to Jeff’s persistence against the naysayers.
And if futureÂ phone versions continue to be duds, then of courseÂ the signs were ‘obviously’ there all along… at which point the number of ‘I told you so’ posts from tech writers will be overwhelming.
It’s always safer to expect failure.