HubSpot Updates that Matter

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Drowning in HubSpot Updates? You’re Not Alone.

If you’ve been inside HubSpot lately, you’ve probably noticed the flood of new updates, betas, and product changes rolling in.

It can feel like every time you check the Product Updates page, there are dozens of new features — many of them marked ‘New to you’ — and it’s not always clear which ones are worth your attention. That’s a lot of clicking, scrolling, and head scratching just to figure out what matters to your day-to-day work.

We recently recorded a quick video about this very problem, and how we’re trying to help.

You can watch it here: Watch on YouTube.

In the video, we share how we’ve been tackling the overwhelm by curating updates into something a lot more manageable. We’ve made this available as a constantly updated course called ‘HubSpot Updates that Matter’ in our HubShots Community.

Instead of hundreds of items, we focus only on the handful that we think are genuinely useful — based on client conversations, real-world use, and what will actually move the needle.

We use a simple ‘traffic light’ system:

  • Red – updates we recommend you jump on right away
  • Amber – worth knowing about, but not urgent
  • Green – low priority for most

Once an update is done and dusted, we move it into an archive so the list stays short and fresh. That way, you only see the updates that matter right now.

The point here isn’t to create more noise. It’s to cut through it.

Hope this helps.

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By Craig Bailey

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