CategoryClarity

CLARITY: Microsoft is a marketing company

Not wanting to be too much of 'well duh' post, but I thought it was worth reminding ourselves that in software we need to be focusing extensively on marketing and sales. It all too easy to get caught up in the development, to the detriment of the marketing. I've (finally) finished 'Partnering with Microsoft' by Ted Dinsmore and Edward O'Connor. It's a little dry, and...

CLARITY: SaaS versus S+S

If, like me, you'd just assumed that Software + Services (S+S) was Microsoft's way of trying to take over and re-brand an existing concept – namely Software as a Service (SaaS) – then the following diagram is a helpful corrective. It's taken from page 18 of Issue 13 of the Architecture Journal (download here), and is a nice overview of how S+S and SaaS relate to each other...

SEO: Jargon list

Useful: A Complete Glossary of Essential SEO Jargon (from SEOmoz)
My favorite:

Google bowling Maliciously trying to lower a sites rank by sending it links from the “bad neighborhood” – Kind of like yelling “Good luck with that infection!” to your buddy as you get off the school bus – there is some controversy as to if this works or is just an SEO urban myth.

About Craig

I'm the co-host of HubShots and the CEO of XEN - helping mid-large B2B companies with their digital marketing and lead generation.

Craig Bailey

Archives

Posts