Not wanting to be too much of 'well duh' post, but I thought it was worth reminding ourselves that in software we need to be focusing extensively on marketing and sales. It all too easy to get caught up in the development, to the detriment of the marketing. I've (finally) finished 'Partnering with Microsoft' by Ted Dinsmore and Edward O'Connor. It's a little dry, and...
November 24, 2007
CLARITY: Microsoft is a marketing company
24November