I wonder if youâ€™ve spent much time considering what the benefits of Augmented Reality are for your business?
Personally I think Augmented Reality is soon going to be as significant as Location has become today. A few years ago people thought tracking your mobile phone location was only useful for freight companies. Now we know how much of a game-changer it has become with companies like foursquare, Gowalla, Twitter and Google Latitude all providing addictive tools and business models around location. Augmented Reality will be next.
But perhaps youâ€™re not even sure what Augmented Reality is. In that case check out this quick 2 minute overview from the Common Craft dudes (hat tip to Mark Vozzo for the link):
So, with that in mind, the next question is: How can I take advantage of it in my business?
And to answer that question weâ€™re lucky to have Gary Hayes (@GaryPHayes) presenting on the topic at SBTUG this Wednesday. Heâ€™s recognised as a global expert in Augmented Reality, as well as being an award winning new media producer, lecturer in transmedia & multi-platform at AFTRS and Director of LAMP. His Augmented Reality 101 and 16 Top Augmented Reality Business Models posts are recommend reading.
Heâ€™ll be explaining how Augmented Reality is being utilised by businesses to offer brand new services and products. This is a big opportunity and will become hugely popular in the next 12 months. Donâ€™t miss his session.
Oh, and thatâ€™s only the first half of the night. After pizza Mark Vozzo will be giving us an overview on all the new things the Bing team have developed. Thereâ€™s some really impressive stuff. Iâ€™ll cover this more in my next post.
Itâ€™s on this Wednesday 30 June, 2010 starting at 6pm, at Microsoft, North Ryde.