Twitter’s ‘strategy statement’ update last week really got the twitterverse going apeshit.
But I suspect it was all a cleverly concocted distraction to divert journalists away from the much more obvious message: ie Twitter has no idea how they are ever going to make a profit.
Here’s the internal discussion that probably transpired:
“We need to craft a message so laughable it distracts everyone from our real failings”
“Start with that Dilbert Mission Statement Generator”
“That’s a good start, but not silly enough”
“Add something about platforms”
“And now about products”
“And now make it longer – at least more than the maximum Twitter length – that will be sure to cop a bit of flack”
“OK, it’s looking pretty good now…”
“Just one more tweak to make it really laughable: add the word ‘world’ a third time. If that doesn’t get everyone up in arms, then I don’t know what will”
“Release that, and let’s see how our stock price goes. If we manage to limit the price fall to less than 10%, we can chalk this up as win.”
Mission Accomplished.
(Twitter stock is up almost 5Â percent as I write this.)
