From Aaron Wall at SEObook: Consensus bias is set to an absurdly high level to block out competition, slow innovation, and make the search ecosystem easier to police. This acts as a tax on newer and lesser-known players and a subsidy toward larger players. Eventually that subsidy would be a problem to Google if the algorithm was the only thing that matters, however if the entire result set...
April 16, 2015
How Google reinforces, then manages to overcome consensus bias
16April