The following graph shows the daily traffic for a quality consumer information site (I was brought in to analyse the issue this week):
The pain starts in early May and then turns to heartbreak as traffic declines over the following month. From almost 20K visits to under 2K visits daily. That’s a 90% drop in traffic. And for this site – where the business model revolves around referring visitors to suppliers and taking a commission – that’s a massive drop in income.
Here’s the similar trend in terms of their rankings (ie number of terms they rank for) drop:
So, what happened in early May? Well, that’s when they went live with a brand new site. New design, […]