Here’s a good example of what Microsoft should be doing more of – constructively engaging with the ‘haters’ on a prominent The Verge post about the recent Bing for Schools initiative. Watch and learn from Matt Wallaert as he skilfully changes the whole tone of the comment stream from what could have turned into the usual MS hate-fest.
Read the story, and then read the comments. If you’re like me, then perhaps your first thought was that Microsoft, by giving away Surface RTs to schools (or, more correctly, allowing schools to ‘earn’ them), had found a neat way to hide even more Surface RT losses – just pop them in the Bing ‘promotions expense’ bucket. I mean, Bing […]