The following graph shows the daily traffic for a quality consumer information site (I was brought in to analyse the issue this week): The pain starts in early May and then turns to heartbreak as traffic declines over the following month. From almost 20K visits to under 2K visits daily. That’s a 90% drop in traffic. And for this site – where the business model revolves around...
It’s a strange video that Apple has put together for their iPhone 5 marketing. The first half is OK, with details about size and features (ie that’s the ‘benefits’ part), but the second half goes off on a self-congratulatory wank about manufacturing process and finish. Apple has always been praised for their design and construction, so it seems strange that they’d...
You know when you read lazy tech reporting and it just wastes your time? Yeah, I hate that. People who don’t really know much, but are more than happy to share their ill-informed opinions. Or worse, they’re a walking case study for ignorance parading as opinion… yeah, we all hate that. So, why do I feel the need to contribute more of the same? Well, basically, I find that...
Definitely one for this year’s ‘the horse has bolted‘ award – Microsoft in their wisdom decided to run a Search Engine taste test. The so-called BingItOn campaign looks like it’s finished now (BingItOn links all redirect back to Bing – with 302s no less) but not before Microsoft managed to announce the amazing result that people prefer Bing results 2 to 1 over...